If you need any reminder as to why your supply chain is key to your strategy, just completely disrupt it and see what happens. There’s nothing like a good pandemic to demonstrate this.
As the world economy is restricted from buying services—think travel, restaurants, entertainment—we are spending our money on goods, including luxury goods. With such a stark change in market conditions, understanding both the supply chain and your customer demand is critical. This will allow you to be in the best position to take advantage of these market conditions.
There is, of course, a lot of money to be made by those who get their supply and demand priced correctly.